digital media 結果共16筆

Explore how the historic election year impacts global politics and the critical role of media in a polarized world, featuring insights from leading journalists on democracy and technology challenges.

Discover how TVBS is leading the digital transformation in media with exclusive coverage of NVIDIA CEO Jensen Huang’s keynote at COMPUTEX 2024, focusing on AI’s future impact.

Discover how Taiwan’s Ministry of National Defense is embracing digital age transparency by opening its doors to military internet influencers, a first following regulatory revisions. This initiative aims to include diverse media voices in defense reporting.

Discover how Taiwan is advancing its digital economy through the launch of the Taiwan Parliamentary Exchange and Promotion Association for Digital Technology and the New Economy, led by DPP legislator Michelle Lin. This initiative aims to foster government-industry cooperation and includes plans for talent transformation, international exchanges, and smart city policies.

Discover how Taiwan’s Ministry of National Defense is revolutionizing its public engagement strategy by launching a Threads account, attracting thousands and marking a strategic shift in military communication.

Discover how AI is shaping the future with TVBS’s exclusive broadcast of NVIDIA CEO Jensen Huang’s keynote at NTU, exploring AI’s impact on industries. Tune in on June 2 for insights into the new industrial revolution.

This news article discusses the recent scandal involving Taiwanese entertainer Mickey Huang and its impact on the national conversation about child sexual exploitation. It covers increased exploitation cases, legislative responses, and expert opinions on prevention strategies.

The National Science and Technology Council in Taipei addresses the complexities of TikTok regulation, highlighting differences between the United States and Taiwan. Minister Wu Tsung-tsong trusts the Executive Yuan and Ministry of Digital Affairs to make informed decisions amidst global debates on misinformation spread by the social media app.

The Democratic Progressive Party (DPP) faces challenges breaking through the digital echo chamber, particularly on TikTok, post-2024 election. Vice President-elect Lai Ching-te aims to enhance the party’s social media presence, recognizing its importance in shaping public discourse. Despite concerns about TikTok’s security, the DPP is contemplating a presence on the platform amidst struggles to gain followers and counter misinformation. Efforts to establish a foothold on TikTok have been unsuccessful, revealing difficulties in navigating the algorithm-driven landscape. Comparison with Taiwan People’s Party (TPP) chairman Ko Wen-je’s social media success underscores the DPP’s need to improve efficiency in online engagement strategies.

In 2023, Taiwan’s concert scene witnessed a multitude of chart-topping performances, captivating fans with spectacles from renowned artists. The KeyPo big-data engine used by DailyView analyzed online discussions to rank the top 10 concerts of the year. At number 10, rock band Power Station, featuring guests JJ Lin and Accusefive, received positive reviews for their world tour concert ＂Because of Love.＂ Accusefive, the ninth most discussed band, also garnered favorable reviews for their world tour concerts in Taiwan. Veteran singer Rainie Yang, ranked eighth, touched the hearts of concertgoers at the Taipei Arena. Hebe Tien, in seventh place, returned to the Taipei Arena after three years, inviting guest artists Waa Wei, Deserts Chang, and actor Greg Hsu. Hong Kong superstar Eason Chan, placed at number six, conveyed deep philosophical messages in his concert ＂Fear and Dreams.＂ Korean soloist Taeyeon, at number five, held a solo concert at the Taipei Arena, performing 24 songs consecutively. Taiwanese star A-Mei, in fourth place, performed in Kaohsiung for 10 consecutive days, earning applause from dedicated fans. British band Coldplay secured third place for their eco-friendly concert in Kaohsiung. Taiwanese band Mayday celebrated their 25th anniversary with surprises and engagement with fans, landing them in second place. However, the top concert of 2023 in Taiwan belonged to K-pop girl group BLACKPINK, whose ＂Born Pink＂ tour tickets sold out instantly in Kaohsiung, attracting nearly 90,000 fans. The analysis collected data from various digital platforms from Jan. 1 to Dec. 31, 2023, including Facebook, YouTube, news media, discussion boards, and blogs.

Taiwan Taxi Company has clarified that all fees charged to its drivers comply with regulations and have been reported to the responsible authorities. The company defended itself against recent allegations of unlawfully collecting excessive profits from drivers. It stated that all charges are transparent and published on its website. Among the controversial charges are fees for corporate invoices, Easycard processing, and duties. Accusers also claimed that drivers are required to install televisions in their passenger seats to play advertisements, including those featuring actress Ruby Lin, on behalf of Thermage FLX, without receiving compensation. Taiwan Taxi stated that it is undergoing a digital transformation and developing new platforms, with the vehicles’ media players serving functions beyond playing advertisements. The company reassured its drivers that the digital transformation would not increase management costs for them, emphasizing that their monthly charge has not been raised in nearly 20 years.

Turkish social media influencer Rifat shared a photo of his daughter practicing gymnastics, with her face pixelated at her request, emphasizing the importance of internet privacy and consent. Wu, a famous actor in Taiwan, explained that he respected his 8-year-old daughter’s privacy and choice by mosaic-ing her face. He highlighted the need for obtaining a child’s consent before sharing their images online and hoped that his actions would set a positive example for society. Social media users praised Rifat’s approach, considering him a role model for respecting family and children’s privacy in the age of social media. His commitment to his daughters’ rights and his visibility as a public figure could potentially influence widespread social attitudes towards online sharing and privacy, especially for young children. This act of shielding his daughter’s identity while sharing a family moment reflects the ongoing conversation about privacy in the digital era, particularly regarding young children and the implications of internet exposure.

Discover how Taiwan is addressing the challenges of smartphone use in schools, balancing technology integration with educational goals.

拿下「2023 Digital Media Award」Most Innovative Media Technology campaign銀獎殊榮的口香糖品牌Airwaves，運用台灣特有的發票資料找出潛在消費者，再進行定址電視廣告投放，讓廣告受眾的品牌好感度提高了13%、購買意願提高了12%、在 18-24 歲族群中的品牌知名度更提高了21%。 奶粉品牌豐力富將來自官網、Line官方帳號等不同通路的數據匯整至CDP平台，運用平台上的第一方數據即時調整媒體預算分配，成功的將廣告轉換率（CVR）提昇10%、每筆名單獲取成本（CPL）減少5%以上。 這兩大品牌雖然產品類型不同、廣告行銷操作策略也不一樣，背後卻有一個共同點，那就是透過GroupM Nexus進行數據整合及廣告投放規劃，確保能最大化媒體成效。 GroupM Nexus是GroupM群邑媒體於2022年成立的新事業單位，以績效為導向，整合數據分析及科技產品，為品牌主提供最佳服務，「我們不只是媒體代理商，更是品牌主的業務合作夥伴，以數據及科技提高媒體綜效，共同推動品牌主的業務成長，」GroupM台灣群邑媒體集團轉型長俞曉芳 (Alice Yu) 一語道出GroupM Nexus成立時所定下的目標。

TVBS x雅詩蘭黛乳癌防治整合專案，今（26）日一舉拿下2022年「中國數字媒體大獎」（Campaign Digital Media Awards）銀獎。專案中包含獲國際肯定的微電影《莉莉安的禮物》（The Gift Of Life），由跳脫演員身份的修杰楷製作、簡嫚書執導，修杰楷得知再度獲獎後表示：「拍片過程中從沒想過會得獎，這部片是要傳達乳癌防治，能讓更多人關注是非常開心的事。」簡嫚書則分享自己擔任導演的契機。

TVBS X雅詩蘭黛公益微電影《莉莉安的禮物》（The Gift Of Life）在國際上得獎連連，今又傳出捷報，入圍2022年「中國數字媒體大獎」（Campaign Digital Media Awards），導演簡嫚書和女主角曾莞婷得知後都深感榮幸，曾莞婷興奮地說：「《莉莉安的禮物》真的是給我太大的禮物了！」